Q: What’s the difference between traditional and self-publishing?

Valerie J. Lewis Coleman, self-publishing
A: With the advent of technology, writers have numerous options when it comes to publishing. If you’re blessed to get a book deal with a traditional publisher (e.g., Random House, Simon & Schuster, HarperCollins), you’ll get an advance, royalties and marketing allowance. Given the volatility of the book industry, explosion of self-publishing and emergence of eBooks, landing a deal with a traditional publisher is a rare feat.
An independent or small publisher usually focuses on a specific genre. These publishers may or may not pay advances and often have fewer than twenty authors on the roster.
Enter book producers. Authors pay these companies to produce their books; often at a premium. Most book producers are piranhas that eat away at your money, confidence and publishing rights one bite at a time. Although reputable book producers are available (e.g., QueenVPublishing.com), most fall into one of three categories of awfulness. I’ll discuss this publishing option at the retreat.
I am a proponent for self-publishing for many reasons:
- You control the process. You decide when the book releases, the cover image, the retail price, the marketing strategy and more. If executed correctly, you can save thousands of dollars, mountains of frustration and hours of research by implementing the do-it-yourself method.
- You keep 100% of monies earned. As opposed to waiting for royalty checks from your publisher, or fighting with your publisher for compensation, you keep every dime you make. Caution: Just because you earn it, does not mean you should spend it.
- If the content is relevant and you are actively marketing, your title has an indefinite shelf life.
- Short lead time to market. After writing the manuscript, you can have your book published and on the market in a few weeks. The longest component in this process is professional editing which can take several weeks depending on how well the manuscript is written and the editor’s proficiency.
- Affordable. Emerging technologies have made self-publishing more cost effective. With the advent of eBooks, the most expensive aspect of publishing—printing—is eliminated. In addition, since only a front-cover image is required, the cost for cover design is cheaper than that for print books. Note: Editing is required regardless of your book’s format.
- Quick changeover. Updates and revisions can be made quickly. And as new technology hits the market, a self-published author is in the perfect position to leverage the opportunity without delays from fighting chain-of-command bureaucracy.
Q: How much does self-publishing cost?
A: The answer depends on several factors including book format, word count and printer specs. The least expensive route will cost a few hundred, but I have worked with authors who were tricked out of $15,000, couldn’t earn a profit and then hired me to fix the mess. As I serve clients, we work through the intricacies of publishing, find reputable service providers and assess expected expenses. I’ll explain how I can save you thousands of dollars at the retreat.
Q: Do I have to get the bar code and numbers myself?
A: As a true self-pub, yes! Other options are available, but I caution you to avoid them.
Q: Do I have to design my own cover?
A: Unless you’re a gifted graphics designer proficient in designing book covers, you better not! As amazing as I am at publishing books, I do not design covers. I hire a professional designer with years of experience and a thorough understanding of colors, fonts, placement and more. Your book cover is a marketing tool. Don’t leave the success of your book to a novice designer. It’s not worth the few dollars saved.
Q: Doesn’t self-publishing have a bad reputation?
A: In a nutshell, yes and no. Barriers to entry have been eliminated so anyone with internet access can publish a book. However, with over 10,000,000 books on Amazon, almost 90% of them will sell less than 75 copies. Why? Many self-published authors don’t invest adequate resources to produce a quality book causing readers, libraries and bookstores to shy away from their crap…I mean books.
On the flip side, self-published authors like James Redfield (The Celestine Project), Amanda Hocking (My Blood Series) and E. L James (50 Shades of Grey) produced books that hit the New York Times bestsellers list, the big screen and millions of readers. In addition to having outstanding marketing strategies, these authors created amazing content—well-written and well-edited—which competed with standards held by traditional houses.